Who knew that Covid-19 would leave an indelible mark on our lives by affecting us all in ways in which no one could have ever expected or even dreamt of.

Nobody would have ever imagined that AI (Artificial Intelligence) would capture our minds and occupy spaces in our businesses in a flash.

The burgeoning growth in technologies has led to the development of data-driven marketing strategy. Gone are the days, when marketing was solely based on assumptions and gut feelings

Having a social media presence for your business or brand in the digital age is an unsaid rule for success. Using social media as a forum to market your business gives you a variety of benefits with a smaller budget and a faster ROI in comparison to the traditional methods of marketing.

It’s evident that a paradigm shift has occurred in the ways in which companies advertise their products & brands today. A booming usage of streaming services and social media has drastically impacted the traditional form of advertising.

SEO and SEM are two essential components used in marketing arena. They refer to same set of activities but are not the same. Where Search Engine Optimization (SEO) is focused on optimizing a website for getting traffic from organic search result, main goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.