3. Personalise digital communications: Connecting with potential customers by delivering right messages enhances the personalised experience. This surely gives companies that are marketing and advertising online an undue advantage as customers always prefer a personalised experience over a generalised experience which is provided by companies following the traditional forms of advertising and marketing.
4. Brand Positioning is the key: Online presence is not solely sufficient for the companies, despite embracing the online realm and recognising its power. It's quite obvious that digital marketing will become an extremely inundated space in the coming years. Therefore, strategic positioning of brands is essential as customers always get attracted and impressed by good branding.
5. Constant innovation: It goes without saying that innovation is one of the most important pillars for any company’s growth. With more and more people becoming accustomed to the digital platforms, the more likely they are to become discerning when it comes to buying the company's products online. Investing in quality and engaging with customers in innovative ways can help in driving success even amidst a crisis.
6. Localised marketing: Localised marketing was given much importance in the pre-covid era. However, things have changed drastically due to the near-total shutdown and nowadays companies are focussing on localising their marketing in order to reap profits. Most of the customers are looking for local content, thus this encourages the companies to engage with local communities in order to find customers in those areas